Social Media Image Sizes Guide 2026
4.8(16 reviews)The complete, up-to-date reference for every image dimension across Instagram, LinkedIn, Twitter/X, Facebook, YouTube, and TikTok. Bookmark this page and never search for sizes again.
Quick Reference
Key Image Sizes at a Glance
Complete Reference
All Social Media Image Dimensions
Detailed image size specifications for every content type on each platform. All dimensions are in pixels (width x height).
Pro Tips
Image Optimization Best Practices
Getting the right dimensions is only half the battle. Follow these tips to make your social media images look their best.
On this page
Image Size Requirements by Scenario
Different content types within each platform need different social media photo sizes. Here are the most common cases and their best image sizes.
Profile Photos
Every platform uses round or rounded profile crops shown at small sizes (110-170px) but uploaded at larger sizes for sharpness. For example, Instagram needs 320x320, LinkedIn and Twitter suggest 400x400, and YouTube suggests 800x800. Always keep the subject centered since profile photos are cropped to circles.
Cover & Banner Images
Wide images that sit at the top of your profile. LinkedIn's personal cover is 1584x396 (4:1), Twitter/X uses 1500x500 (3:1), Facebook uses 820x312 (2.63:1), and YouTube's channel banner is 2560x1440. Keep key content in the center — edges get cropped in different ways on mobile.
Feed Posts & Photos
This is the core content format. Instagram supports 1080x1080 (square), 1080x1350 (portrait, highest engagement), and 1080x566 (landscape). Also, LinkedIn and Facebook both work best with 1200x627-630. The suggested X Twitter image size for in-stream photos is 1600x900 (16:9).
Stories & Reels (Vertical Video)
Full-screen vertical content at 1080x1920 (9:16 aspect ratio). The standard instagram reel dimensions are 1080x1920, and this same size works across TikTok, YouTube Shorts, and Facebook Stories. However, avoid placing text in the top 250px (camera notch area) and bottom 400px (UI overlay zone).
Carousels & Slideshows
Multi-image posts that users swipe through. Instagram carousels work at 1080x1080 (square) or 1080x1350 (portrait) with up to 10 slides. LinkedIn carousel documents (PDF) perform best at 1080x1080 or 1080x1350. All slides in a carousel must use the same aspect ratio.
Video Thumbnails
Custom thumbnails are key for click-through rates. YouTube thumbnails should be 1280x720 (16:9) with bold text and faces. TikTok cover images are 1080x1920. Also, Facebook video thumbnails default to a frame from the video but can be set by hand at 1200x630.
Ad Creative
Paid social ads have strict size needs. Facebook/Instagram feed ads work best at 1080x1080 or 1080x1350. LinkedIn Sponsored Content uses 1200x627. Twitter/X promoted posts use 1200x628. Google Display ads have their own size grid. So, always check the current ad specs before designing.
Link Preview Images (OG Images)
When URLs are shared on social platforms, the og:image tag sets the preview image. The standard is 1200x630 (1.91:1 ratio) for cross-platform use. The X Twitter image size for summary_large_image cards is 1200x628. Also, the suggested Pinterest image size for pins is 1000x1500 (2:3 vertical), and the Snapchat image size for shared links is 1080x1920.
Image Optimization Best Practices
Resolution & Quality
- Always upload at the max suggested size — platforms shrink images on upload, so starting bigger makes sure the final result is sharp
- Also, use PNG format for graphics, logos, screenshots, and images with text — PNG keeps sharp edges that JPEG blurs
- Use JPEG format for photos at 80-90% quality — the shrinkage is less visible on natural photos and keeps file sizes small
- Plus, try WebP format when it is supported — it offers 25-35% smaller file sizes than JPEG at the same visual quality
- Target under 1MB file size for fast loading — platforms accept up to 8MB but larger files take longer to process and may time out
Safe Zones & Cropping
- First, keep important content in the center 80% of the image — different platforms crop edges in different ways on mobile vs. desktop
- For profile photos, keep the subject centered and within the inner 70% circle since all platforms crop to circles or rounded squares
- Stories and Reels: avoid placing text in the top 250px (camera notch, time/battery) and bottom 400px (username, CTA, navigation UI)
- Cover images on LinkedIn, Twitter, and Facebook crop differently on mobile — always preview your design on both devices before publishing
- Instagram grid thumbnails crop to 1:1 center squares — if your post is 4:5 portrait, the grid preview cuts the top and bottom edges
Consistency & Branding
- Use the same image sizes across all posts in a campaign to keep a clean feed and a polished look
- Create templates at the correct dimensions for each platform so your team never has to guess or resize manually
- Use the same color space (sRGB) across all images — some monitors and phones display colors differently, and sRGB is the web standard
- When reusing content across platforms, resize and reframe instead of just cropping — each platform's aspect ratio calls for a planned layout
- Test your images on both light and dark mode before publishing — platform UI themes affect how image edges and backgrounds appear
Complete Image Size Reference (Cheat Sheet)
| Instagram Profile Photo | 320 x 320 px (1:1) — displays at 110x110 |
| Instagram Square Post | 1080 x 1080 px (1:1) |
| Instagram Portrait Post | 1080 x 1350 px (4:5) — highest feed engagement |
| Instagram Landscape Post | 1080 x 566 px (1.91:1) |
| Instagram Story / Reel | 1080 x 1920 px (9:16) |
| Instagram Carousel | 1080 x 1080 or 1080 x 1350 px (up to 10 slides) |
| LinkedIn Profile Photo | 400 x 400 px (1:1) |
| LinkedIn Personal Cover | 1584 x 396 px (4:1) |
| LinkedIn Company Cover | 1128 x 191 px (5.9:1) |
| LinkedIn Post Image | 1200 x 627 px (1.91:1) |
| LinkedIn Carousel (PDF) | 1080 x 1080 or 1080 x 1350 px |
| LinkedIn Company Logo | 300 x 300 px (1:1) |
| Twitter/X Profile Photo | 400 x 400 px (1:1) |
| Twitter/X Header Image | 1500 x 500 px (3:1) |
| Twitter/X In-Stream Image | 1600 x 900 px (16:9) |
| Twitter/X Card Image | 1200 x 628 px (1.91:1) |
| Facebook Profile Photo | 170 x 170 px (1:1) |
| Facebook Cover Photo | 820 x 312 px (2.63:1) |
| Facebook Post Image | 1200 x 630 px (1.91:1) |
| Facebook Event Cover | 1920 x 1005 px (1.91:1) |
| Facebook Story | 1080 x 1920 px (9:16) |
| YouTube Profile Photo | 800 x 800 px (1:1) |
| YouTube Channel Banner | 2560 x 1440 px (16:9) |
| YouTube Video Thumbnail | 1280 x 720 px (16:9) — max 2MB |
| TikTok Profile Photo | 200 x 200 px (1:1) |
| TikTok Video / Cover | 1080 x 1920 px (9:16) |
| Open Graph Image (Universal) | 1200 x 630 px (1.91:1) |
| Pinterest Pin | 1000 x 1500 px (2:3 vertical) |
Supported Formats
JPEG / JPG
Lossy format best for photos. Cuts file size a lot with very little visible quality loss at 80-90% quality. Does not support see-through areas.
Best for: Photos, complex images, social media feed posts
PNG
Lossless format that keeps sharp edges, solid colors, and see-through areas. File sizes are bigger than JPEG for photos but it is a must for graphics.
Best for: Logos, screenshots, graphics with text, images needing see-through areas
WebP
Modern format developed by Google. Offers 25-35% smaller files than JPEG at equivalent quality and supports both lossy and lossless compression plus transparency.
Best for: Web optimization, progressive enhancement (with JPEG fallback for older browsers)
GIF
Supports animation and see-through areas but is limited to 256 colors. File sizes can be large for complex animations. However, most platforms auto-play GIFs in feeds.
Best for: Simple animations, reaction GIFs, short loops (use MP4 for complex animation)
Image Optimization Statistics
15-20%
More engagement from correct sizing
In our testing, images uploaded at the platform's suggested size get 15-20% more engagement than smaller images that get upscaled and blurred
4:5
Highest-engagement Instagram ratio
Portrait posts (1080x1350, 4:5 ratio) take up more screen space in the Instagram feed. As a result, they get higher engagement than square or landscape posts
1200x630
Universal OG image standard
1200x630 pixels (1.91:1 ratio) is the most widely used image size for link previews across Facebook, LinkedIn, WhatsApp, Slack, and Discord
25-35%
Smaller files with WebP
WebP format produces 25-35% smaller file sizes compared to JPEG at equivalent visual quality, improving page load times and platform processing speed
Key Trends
- Vertical content (9:16 ratio) continues to dominate as platforms push short-form video through Reels, Shorts, and TikTok
- However, AI-powered auto-cropping is getting better but still not perfect — manual control over layout is still a must for polished results
- Also, high-DPI displays (3x Retina) mean even 'right sized' images can look soft — uploading at 2x the display size keeps things crisp on premium devices
- On top of that, platform image compression methods change without notice — re-test your image quality flow at least every few months
- LinkedIn carousel posts (uploaded as PDFs) have become a top content format, and they need the same 1080x1080 or 1080x1350 slide sizes throughout
- Instagram's grid layout still crops all post thumbnails to 1:1 squares, creating an ongoing tension between portrait posts (best for engagement) and square posts (best for grid aesthetics)
Image Size Resources & Further Reading
Official Platform Specs
Instagram Help Center: Photo Sizes
Instagram's official docs on supported image sizes, aspect ratios, and file format needs.
LinkedIn Marketing Image Specs
LinkedIn's official guide to image sizes for organic posts, ads, company pages, and personal profiles.
Twitter/X Media Best Practices
Twitter's official media specs for images, GIFs, videos, and card previews.
YouTube Thumbnail Guidelines
YouTube's docs on custom thumbnail sizes, file formats, and best practices for click-through rates.
Image Tools
See exactly how your images will appear when shared on Facebook, LinkedIn, Twitter, and Instagram before publishing.
Validate that your og:image tag is serving the correct image at the right dimensions for social sharing.
Verify that your story and reel content avoids UI overlay zones where text and buttons obscure your design.
Generate og:image, og:image:width, and og:image:height tags to control how your images appear in link previews.
Compression & Optimization
TinyPNG / TinyJPG
Free online tool that compresses PNG and JPEG images by up to 70% with minimal visible quality loss. Ideal for pre-upload optimization.
Squoosh by Google
Browser-based image compression tool that lets you compare formats (JPEG, WebP, AVIF) side-by-side and fine-tune quality settings.
Image Compression Strategy Guide
How to build an image pipeline that auto-tunes images for each social platform's specific compression method.
Testimonials
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Frequently Asked Questions
- What is the best Instagram image size in 2026?
- The best social media image size for Instagram posts in 2026 is 1080 x 1350 pixels (4:5 portrait) for the highest engagement, 1080 x 1080 pixels for square posts, and 1080 x 566 pixels for landscape. Instagram Reel dimensions are 1080 x 1920 pixels (9:16). Always upload at these exact social media dimensions for the sharpest results.
- What size should a LinkedIn banner be?
- The correct LinkedIn banner size is 1584 x 396 pixels with a 4:1 aspect ratio for personal profiles. For LinkedIn Company pages, the social media image size is 1128 x 191 pixels. Keep key content centered since the image crops differently on mobile versus desktop.
- What are the correct Facebook cover photo dimensions?
- The Facebook cover photo social media image size is 820 x 312 pixels on desktop and displays at 640 x 360 pixels on mobile. Upload at least 820 pixels wide in sRGB color space. PNG format gives the best quality for text and logos in your cover photo.
- What is the Twitter/X header image size?
- The recommended Twitter/X header social media image size is 1500 x 500 pixels with a 3:1 aspect ratio. The max file size is 5MB. Keep key content in the center 1200 x 400 pixel area to ensure it displays properly across all devices.
- What size should YouTube thumbnails be?
- The correct YouTube thumbnail social media image size is 1280 x 720 pixels with a 16:9 aspect ratio. The minimum width is 640 pixels, and files must be under 2MB. Use bold text and faces in your thumbnail for the best click-through rates.
- What are the right TikTok video dimensions?
- TikTok video social media dimensions are 1080 x 1920 pixels with a 9:16 aspect ratio for full-screen vertical content. This same image size guide applies to TikTok cover images and photo carousels. Videos can be up to 10 minutes long.
- What is the best image size for Pinterest pins?
- The best Pinterest image size is 1000 x 1500 pixels with a 2:3 vertical aspect ratio. Taller pins get more views in the feed, but social media photo sizes taller than 2:3 get cut off. Use high-quality JPEG or PNG format for the sharpest pin images.
- How to choose between PNG or JPEG for social media images?
- Use JPEG (at 80-90% quality) for photos — it gives great file savings with minimal quality loss. Use PNG for graphics with text, logos, or screenshots. Refer to this social media image sizes guide to match the right format with each platform's compression method.
- Why do my social media images look blurry after uploading?
- Blurry images are caused by uploading social media photo sizes smaller than the platform requires. When the platform upscales your image, it loses sharpness. Always upload at the exact social media image sizes listed in this guide and keep JPEG quality at 80% or higher.
- What is the universal Open Graph image size for link previews?
- The universal social media image size for Open Graph link previews is 1200 x 630 pixels with a 1.91:1 aspect ratio. This image size works across Facebook, LinkedIn, WhatsApp, Slack, and Discord. Following this social media dimensions standard ensures your links display correctly everywhere.
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